Dakz Performance Sports Apparel Essay

Q1 – Define Industry and advise about Dakz performance spots apparel Industry Definition (The grouping of similar economic or commercial activities that produce goods or services) Page 2.5 Dakz Performance sports apparel is into global athletic apparel and footwear industry. Dakz started making compression apparel for triathletes, before quickly diversifying into small production runs of cycling and runin clothes for athletes and active Australians. Dakz has expanded its business into broad range of performance,fitness and compression wear. Q2- How would you determine this industry is global ? To determine if te industry is global – We would consider the athletic apparel market goods traded globally. Dakz and other international brands like Nike, Addidas etc trade globally so we would be considered this industry to be in the global industry. Q 3 – Define industry value chain and prepare value chain for Dakz. The Industry Value Chain (Athletic Apparel Industry) –   Comprises the business’ processes, people, organisations, technologies and infrastructure which transform raw materials into finished good or services. Q4 – Define Industry life cycle and at what stage Dakz lies. Ans – Most Industries have a life cycle, similar to a product life cycle but much longer. Different strategies are required at different points in an industry lifecycle phase or stage. Throughout the life cycle, the structure and environmental an competitive forces that influence and industry change, As such, an organization needs to be adaptable. The industry would be considered to be in the mature stage of the industry lifecycle, this can be  determined because at this stage :- Buyer start to have greater power – Buyer have alternative choices and brands and are easily able to compare price due to the availability of information on internet and availability of different brands in market and super markets. Focus is on efficiency, cost control and market segmentation : – Focus of Dakz on cost reduction due to that they have outsourced manufacturing of goods to china to reduce its cost. Industry rivalry is intensified : – Most of International brands like Nike, Addidas has already entered into Australian market and more options are available. Question 5 – PESTEL Remote Environment Analysis (PESTEL) (factors influencing past growth in the industry and what is expected to drive future growth?) Page 2.23 ( Please refer yellow points for bottled water industry) Factor Issue Nature of Impact (=),(+),(-) Political There is no political pressure across world in exporting athletic apparel and footwear (+) Economic Continuous compounded annual growth rate (CAGR) @8% has been observed in this industry in Australia from 2008-2012 and component annual growth rate of @0.8% has been observed in this industry in US. (+) Social Customers had shown goods growth trend Since 2008 (+) Technological Compression apparel is highly specialized category in athletic apparel market, Dakz has already started manufacturing, compression apparel along with broad range of perfumes etc. (+) Environmental Information has not been provided in the case about environmental issues. N/A Legal Some Regulatory barrier has been imposed on wholly foreign owned companies in some Asian countries. (-) Overall – On the basis of analysis – the future growth of athletic apparel market could be expected to increase. Key Factor promoting future growth as as follows :- Strong growth in Demand Continuous growth in demand of compression apparel. Reduction in cost of manufacturing due to outsource of manufacturing in china. Question 6 – How would you apply Porter’s five force model in this case :- Threat of New entrants if high :- Market is big enough to attract new entrants, There is no such barrier imposed by government on new entrants. There is little expertise required to enter into athletic apparel but require highly specialized knowledge for category of compression apparel. Dakz has started business from very small that attract new entrants as well. Buyer Power is high :- Buyer have alternative channels for products and have many brands to choose are easily able to compare price due to the availability of information on internet and in supermarkets. Substitute power is low : – Dakz is making compression apparel for triathletes and other athletic apparel for athletes and active Australians. Usually athletes do not other clothes as substitutes other than athletic apparel so we can easily say substitute power is low. Supplier power is low :- Due to availability of other international brands in market, supplier power is low. Daks has 40% of market share in Australian and can be easily influence suppliers for not increasing raw material price. Industry Rivalry is high:- Due to continuously increase in demand since 2008, Industry rivalry is high. Price competitiveness drive rivalry. Availability of other international brands, no such barriers on new entrants ad continuous growth in demand of athletic goods pushes price competitiveness. So we can easily say that industry rivalry is high. Summary – Overall we can say demand of athletic goods will increase but if Dakz want to maintain or increase its share in Australian and international market, they have to fous on quality and their price must be competitive. Module 3: Understanding the internal environment (Internal Environment – the internal influences and performance of an organization, identifying and focusing on the operational drivers, along with ensuring efficient organizational and people performance) (Objective – understand current performance in order to drive future strategic options; growth, products/services, markets, differentiation, industry position) 1 & 2. Identify stakeholders and align stakeholder needs Key Stakeholders Stakeholders’ Objectives Alignment to objectives; met/not met Will Winsome (CEO and Founder of Dakz) Long-term sustainability Revenue and profit growth Seeks operational excellence. Very much aligned with company strategy due to significant investment in product development and monies in business. Yes, Being a major supplier to the non-alcoholic beverage market has afforded ABL significant power over its customers. It has enabled the company to retain cost reductions achieved through efficiency gains rather than pass them onto the retailers. These efficiency gains have allowed the company to enjoy higher profitability levels than the industry overall, and have supported continuous investment to improve technology and infrastructure. Yes, company is building competitive advantages by process re-engineering to reduce time to market  giving refrigerator and storage machines at retailers place. Introducing  world class manufacturing facilities and automated warehousing facility ABL’s revenue composition changing from 90% CSD based in 2002 to 68% CSD based in 2013. Tom Dwyer (Managing Directors) Sir Rod Fisher (Chairman of the Board) (Qualification: Distinguished Australian businessman and former Olympian). Long-term sustainability Revenue and profit growth Very much aligned with company strategy , he has joined board in 2009 ad be with company till 2013. Yes, Sales of company has been increased from $23.3 million in 2009-10 to $66.5 million in 2013. Profit of company has been increased from $3million in 2009-10 in $21.6 million in 2012-2013. Board of Directors Company growth Market share Prestige Revenue and profit growth Yes , growth has been achieved and Board requested company to accelerate entry into other complementary products to counteract decline in CDS (option bottled water industry) ABL has invested in large-scale recycling projects with major customers, such as shopping centers and fast food retailers, and has moved to improve its  environment image by emphasizing that all of its water is sourced within two-hour drive of bottling facilities. ABL is very conscious of the impact that its packaging has on landfill. It has several projects underway to find out ways to reduce its environment impact. Yes, Being a major supplier to the non-alcoholic beverage market has afforded ABL significant power over its customers. It has enabled the company to retain cost reductions achieved through efficiency gains rather than pass them onto the retailers. These efficiency gains have allowed the company to enjoy higher profitability levels than the industry overall, and have supported continuous investment to improve technology and infrastructure. Shareholders Innovation Revenue and market share growth increase in share price and return Tailoring marketing campaigns to customer groups and to beverages for different times of the day. ABK is exploring a new product idea ready-to-drink, chilled coffee. First Australian beverage manufacturer to introduce sugar-free drinks using Stevia. ABL developed slimmer cans and smaller bottle sizes. ABL prefers to work with experts for improvement in packaging Company identified organic and acquisition growth options within product range. Also acquired several coffee bean businesses to capitalize on growth of the coffee market in Australia. Yes, growth has been achieved due to increase in market share and ABL has enjoyed higher profitability levels than industry average Return on investment and market share are performance measure used in all of ABL’s business unit. Employees Stability of employment Pride of working for an innovative organization. Yes, Focus is on sustainability in employees, workplace and community, therefore areas of concern align with employees and Career prospects such as graduate employment program Significant investment in training and development ABL is focusing on low cost leadership, and has reduced staff levels ABL is second largest manufacture and planning to be largest in new future, hence it’s a matter of pride for the employees who are associated with the company. Community/ Environment No Environment Impact. Healthy and tasty product. Triple bottom line reporting Not much, Impact of bottles on landfill and the carbon output of production and distribution. Not much because CDS’s product are not good for health. However to add healthy drinks to the product portfolio, ABL has acquired fruit juice manufacturer in Victoria and entered into milk drink market with the purchase of manufacturing facilities from a dairy co-operative. The company is proud of the fact that it was the first Australian beverage manufacturer to implement triple bottom line reporting Government Reduce Health Impacts of CDS on society (Obesity &diabetes)

Why Have Nuclear Weapons Not Been Used in Conflict Since 1945?

Why have nuclear weapons not been used in conflict since 1945? Nuclear weapons have only ever been used once in human history, and that was during World War II when The United States deployed missiles on Japanese territory, in Nagasaki and Hiroshima. At the time of bombing in 1945 only the USA had developed nuclear weapons, whilst today the pool of states consisting of nuclear weapons is still extremely small, with only nine states laying claim to nuclear technology and weaponry. This nuclear proliferation is explained by Darryl Howlett who explains this as the worldwide spread of nuclear weapons.For Howlett states are nuclear driven because of the ‘strategic, political and prestige benefits’ attached to nuclear weapons[1]. In the modern world the mass media are often critical about nuclear weapons and the threats they pose for society, but this begs the question; why have nuclear weapons not been used in conflict since 1945? To answer this question the issues of taboo a nd deterrence and the arrival of virtual nuclear arsenals must be called into question, as well as theoretical ideas such as rationality from proliferation optimists and proliferation pessimists.I will also look at whether we currently live in a non-proliferation regime, and look at the alternatives for peace and nuclear non-usage. The first area of nuclear non-usage I will look at will be the arguments brought forward by proliferation pessimists and optimists. Kennitz Waltz, a proliferation optimist argues on one hand we cannot stop the spread of nuclear weapons. It’s inevitable because states seek power through nuclear weapons; even smaller, less powerful states align themselves with nuclear wielding states for protection and security.But on the other hand, Waltz argues states are rational actors, and believes nuclear weapons will be used responsibly, which is why nuclear weapons have not been used. For Waltz, more states who have nuclear weapons, the better. Waltz writes, â€Å"A blatant offensive is madness. Nuclear weapons and states that acquire them will reduce the chances of war and lower the intensity of war. †[2] For Waltz this provides deterrence from the threat of nuclear weapons. If this is the case, it would explain why nuclear weapons were used in the first place; there simply was no deterrence against the United States in Japan.Arguing against the optimists, Proliferation pessimists have another answer for the non-usage of nuclear weapons. Scott D. Sagen, proliferation pessimist has contradictory views of the state, believing states could be irrational, especially when militaristic figures take over decision making. Sagen argues all military have â€Å"organisational behaviour†[3] where by military figures are more likely to resort to nuclear warfare, and for a few who dare to venture, there is always an issue with miscalculation.Sagen argues the only reason nuclear weapons haven’t been used is because there hasnâ₠¬â„¢t been a war worth using them in. For Sagen disarmament is a means of ending the possibility of a nuclear threat. Furthermore, my next point explores the idea and theory surrounding the concept of taboo as a reason why nuclear weapons haven’t been used since 1945. Taboo is a concept coined by Nina Tanenwald, and it means the ‘tradition of non-use’, in this case nuclear weapons have become stigmatised[4].For Tanenwald deterrence alone doesn’t explain why nuclear weapons haven’t been used; Deterrence works though in Tanenwald’s view, but only when working side by side with taboo. With nuclear weapons there are moral, ethical and political costs attached, with Tanenwald stating that a â€Å"â€Å"moral norm† proscribing the use of nuclear weapons developed during the decades after the Hiroshima and Nagasaki attacks†[5] when talking about the moral issues of nuclear weapons. World opinion is also the biggest political constraint , with many people feeling politically and ethically united against the usage of nuclear attacks.In addition the norms and values of a society wielding nuclear weapons also matters, with South Africa an example of nuclear disarmament because of social and ethical efforts made by their people. Possibly the biggest example of taboo was during the nineteen year Vietnam War. Nina Tanenwald argues that nuclear were not used, which is obviously true, but using nuclear artillery was heavily discussed by United States forces. Three American presidents, Lyndon B. Johnson, John F. Kennedy and Richard Nixon, all in power during the Vietnam War chose not to use nuclear force.Tanenwald believes it is the moral, ethical and political factors, the taboo effect which proves non-use of nuclear weapons. Furthermore the concept of taboo and deterrence working together comes from theorist Henry Kissinger who was the Secretary of State under the Richard Nixon administration during the Vietnam War and pl ayed a huge roll in United States foreign policy. In his book ‘Diplomacy’, Kissinger writes, â€Å"Never have the military gap between the superpower and non-nuclear state been greater. Never was it best likely to be invoked. [6] Tanenwald would suggest Taboo was working in the concept of Deterrence with Kissinger’s words, possibly signalling the importance of taboo as a reason for nuclear non-use since 1945. The third argument for the absence of nuclear weapons since 1945 is through the concept of deterrence. Deterrence is the measures taken by a state or an alliance of multiple states to prevent hostile action by another, in this case through nuclear weapons. Colin Gray is one theorist who believes because of deterrence nuclear weapons are not used because they are not rational.According to Gray, taboo holds no truth, so argues against the ideas of Nina Tanenwald fiercely, with Gray going on to say that â€Å"it’s too clever†[7] to retaliate from a nuclear missile, so states are deterred from doing so in the first place. Gray and deterrence supporters are worried that if people begin believing in the truth of taboo, states might feel obliged to disarm nuclear artillery, which could prove even more fatal as it will disrupt the balance of power, especially between larger nations.With less nuclear capable states, there is a fear amongst deterrence supporters one state could use nuclear weapons to enhance their position as an international actor, and cause more war in doing so[8]. In this case, weapons are used as the ultimate form of deterrence, one which maintains the balance of power and eliminates the threat of nuclear strikes. The next area of discussion is the arrival of virtual nuclear arsenals (VNA’s). According to Michael Mazaar virtual nuclear arsenals are where you store and reconstruct nuclear weapons[9].When looking at why these have helped prolong the nuclear non-use, virtual nuclear arsenals are important because they eliminate the threat of miscalculation or an accidental bombing. Secondly by having deconstructed weapons, you can store each individual part separately, which means your weapons are harder to steal as they are stored in unknown locations. Mazaar argues that nuclear weapons haven’t been used because VNA’s act as a deterrent from attack. No one will strike your territory with a nuclear missile it they know at some point down the line there will be a retaliation from a VNA[10].This means the advantages of having nuclear missiles is weakened because state and military actors are deterred from using nuclear weapons. Ashley J. Tellis backs up this argument brought forward by Mazaar, stating that because of VNA’s, India and Pakistan, two countries with a war-torn history have been deterred from ‘employing nuclear destruction upon one another and mankind’[11], because each state uses VNA’s, showing that virtual nuclear arsenals have suc cessfully helped stop the use of nuclear weapons since 1945.The debate of virtual nuclear arsenals is continued and furthered by theorist John Schell, who looks at how weaponless deterrence limits nuclear action. For Schell no nuclear strikes have occurred because by constructing a nuclear weapon deterrence would persist, and VNA’s could be built to counter nuclear missiles. Schell famously quotes â€Å"Missile deters missile, bomber deters bomber, submarine deters submarine†¦ Factory deters factory, blueprint deters blueprint, equation deters equation. [12] In this sense, weaponless deterrence acts as a good strategic form of defence from nuclear attacks, and further explains why nuclear weapons haven’t been used in conflict since Hiroshima and Nagasaki. Many would now argue that we live in times of a nuclear non-proliferation regime, which is the limitation of nuclear activity, brought forward by the ‘Nuclear Non-Proliferation Treaty’ (NPT). As man y states oppose nuclear weapons, even states with these weapons are often opposed, the NPT, a treaty with 189 state members acts as a treaty to stop the spread and possible use of nuclear weapons.The treaty was adopted in 1970 and is considered a three pillar system, focusing on non-proliferation, disarmament and the right to peacefully use nuclear technology, and every five years the treaty is reviewed. It’s worth noting that five nuclear states (The USA, Russia, France, The United Kingdom and China), who collectively make up the permanent members UN security council are all signed up to this treaty. The argument could be made that because of the current NPT regime nuclear eapons pose little and limited threat, and instead of owning nuclear technology for possible war and destruction, rather the emphasis of war has been slowed down to focus on technological improvements with nuclear technology, which could explain why nuclear weapons have not been used since 1945. In conclus ion nuclear weapons do pose a serious threat to humanity, but as I’ve outlined because of taboo, and deterrence there are too much political and ethical issues attached. Virtual nuclear arsenals now mean nuclear weapons have a secure hiding place, and the possibility of an unexpected VNA strike is deterring people from using weapons.Others such as Waltz argue that humans and states as are rational and nuclear weapons will be used responsibly, which is the case with the nuclear non-proliferation treaty, but others such as Sagen argue that we can’t trust states with nuclear decision making and our future is going to be compromised by the elite few who will one day exterminate the human race. But with each day that passes, do nuclear weapons still scare people? Maybe the only war nuclear weapons will become prominent once more and the real issue and effects of nuclear weapons will only become important if one is used.The alternatives for peace are already here. No, we can not eliminate nuclear weapons, but with VNA’s the concept of deterrence and taboo, as well as people becoming more rational and aware of the disaster nuclear weapons potentially bring, the safest option, is to hold on to what we have, which is the reminder in Nagasaki and Hiroshima of the damage and destruction that is caused and keep these weapons as a learning tool for the future. Word count: 2079 BIBLIOGRAPHY Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson)Howlett, Darryl ‘Nuclear Proliferation’ in John Baylis and Steve Smith, The Globalisation of World Politics (Oxford: OUP, 2001, second edition) Kissinger, H. (1994) â€Å"Diplomacy† (New York: Simon & Schuster) Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 7-26 Sagan, S. D. , (1994) ‘The perils of proliferation: organisation, theory, deterrence theory and the spread of nuclear weapons’, Int ernational Security 18(4): 66-107 (E-Journal). Schell, J. , (1984) The Abolition (London: Pan Books) Tannenwald, N. (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization 53(3): 433-48 Tellis, A. J (2001) India's Emerging Nuclear Posture (Santa Monica: RAND) Waltz, K. N. (1981) ‘The Spread of Nuclear Weapons: More May Better’ Adelphi Papers, 171. Available at: http://www. mtholyoke. edu/acad/intrel/waltz1. htm ———————– [1] Howlett, Darryl ‘Nuclear Proliferation’ in John Baylis and Steve Smith, The Globalisation of World Politics (Oxford: OUP, 2001, second edition) [2] Waltz, K. N. (1981) ‘The Spread of Nuclear Weapons: More May Better’ Adelphi Papers, 171.Available at: http://www. mtholyoke. edu/acad/intrel/waltz1. htm [3] Sagan, S. D. , (1994) ‘The perils of proliferation: organisation, theory, deterrence theo ry and the spread of nuclear weapons’, International Security 18(4): 66-107 (E-Journal). [4] Tannenwald, N. , (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization 53(3): 433-48 [5] Tannenwald, N. , (1999) ‘The Nuclear Taboo: The United States and the Normative Basis of Nuclear Non-use’ International Organization [6] Kissinger, H. 1994) â€Å"Diplomacy† (New York: Simon & Schuster) [7] Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson) [8] Gray, C. S. , (2005) ‘Another Bloody Century: Future Warfare’ (London: Weidenfeld & Nicolson) [9] Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 7-26 [10] Mazarr, Michael J. , (1995) ‘Virtual nuclear arsenals’, Survival 37:3, pp. 29-92 [11] Tellis, A. J (2001) India's Emerging Nuclear Posture (Santa Monica: RAND) [12] Schell, J. , (1984) The Abolition (London: Pan Books)

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Summary and Critical Response - Article Example According to the author, this independent nature is not awful but it reduces the overall qualitative development of the students by hindering their academic work. The students will not be able to conduct their study according to the academic schedule. Moreover, the students will not be eligible for a better job in future due to the part time job and lack of educational development. Thus, it is eminent from the article that the part time jobs at every instance affect the educational field of the students (Rokicka, 2014; Etzioni, n.d.). The author Amitai Etzioni has argued over the facts that the jobs at fast food organizations affect the quality of the students. The reason behind this is that the part time jobs do not provide any skilled training or any sort of career building opportunities. The author Etzioni has attempted to drag the attention of the working students and their guardians in order to demonstrate the drawbacks of part time jobs in such organizations. Moreover there are some other contradictory arguments, which reflect the importance of such part time jobs in these organizations. According to Wang, Kong, Shan & Vong (2010), the employees working in the restaurants acquire specific knowledge regarding preparation of food and maintenance of machines, and cash registers among others. This knowledge that the employees are attaining is of no use for them. However, Knuth (2011) contradictory argued that the learning of cash registers and operating these do not reflect any significant skill development. Mo reover, the learning of such aspects does not provide any better opportunity for them in building their career (Knuth, 2011). The contradictory arguments by Wang, Kong, Shan & Vong (2010) also suggests that the students working in part time jobs are of considerable number. The reason behind this is that the employees of part time jobs are

Target storesNew and Old Research Paper Example | Topics and Well Written Essays - 1000 words

Target storesNew and Old - Research Paper Example The government of Canada has received various sanctions and warnings about their very expensive price quotations of the houses in the region. The real estate industry has been affected by the various price inflations and rises with the main aim of boosting the economy of Canada. The real estate industry in Canada has been investing in the building of various condominiums in different parts of the country. Majority of the people in Canada have been investing in the different kinds of real estate available due to various reasons. Majority of the property buyers find cumbersome to buy land, assemble materials, look for a master house plan and then come up with the houses that they desire (Fu et al, 2014). Canada is composed of individuals who are very busy in their lives to find time for such activities. Moreover, the whole process is time consuming and expensive. Therefore, majority of the property of the people in Canada are resorting to the purchase of various condominiums, studio ap artments and other forms of housing that fit their lifestyles, careers and plans. The housing market of Canada has various ranges of houses that suit a broad market of buyers. The question therefore remains, is the housing market in Canada stable and is I worth investing in it? The rate of building of the standalone unites has been estimated at 183604 units in the month of October as opposed to the previous month which had amounted to 197355units built. Majority of the property evaluators had estimated the rate of building the various real estate properties to be at 200000 units per month (Pierdzioch et al, 2012). The decrease for units built in the month of October had influenced the rising trend in the construction witnessed in the previous six months. There was a noticeable increment in the number of housing units built in September. The statistics had put the number at 197763 units as opposed to the

No texting on your cell phone while driving Essay

No texting on your cell phone while driving - Essay Example Many new rules and regulations have been issued to prevent this matter in most parts of the world. This position paper focuses on the idea that people should not do texting on their cell phones while driving it is injuries for one’s life. This statement is supported by concentrating on three main point’s i.e. distracted driving videos, laws and rules of using cell phones and college student’s perception on texting. 1.2 Distracted driving Distracted driving is very risky and injuries for peoples life. Many videos on distracted driving have been launched by US transportation in order to create awareness among people. According to agency group (2011), â€Å"Faces of distracted driving is mainly a series of video which focuses on the dangerous consequences of texting on cell phone while driving.† This means that use of cell phone and texting has become quite common among people while driving and leads to accidents. In 2009, around half a million people got inj ured and 5,500 people died due to texting on cell phone while driving. Many websites are encouraging to upload distracting videos in order to educate people of the society about the threats related to texting while driving such as USDOT, face book, you tube etc. Video US department of transportation introduced a video on the facts of distracted driving. This video concentrated on Brown family, emphasizing on their 17 years old daughter, Alex. She got killed in an accident in 2009; the reason was that she was doing text message on cell phone while driving in Texas. This family also appeared on ABC extreme makeover: Home Edition in order to raise the awareness of dangers related to distracted driving, so that this thing does not happen in any other family. Presidential order on distracted driving US president gave an order on distracted driving in December 2009, which prohibited four million employees from doing text messages on cell phone while using government vehicles. This order w as passed to make people familiarize of the dangers of distracted driving (Agency Group, 2009). 1.3 Laws and rules Some of the laws and regulations made in relation to texting on cell phone while driving are described below: FRA (Federal Railroad Administration) passed a rule to prohibit the use of cell phones to rail employees while they are on duty. This rule was issued after the rail crash in California which killed 25 people. FMCA (Federal Motor Carrier Safety Administration) passed a rule in September 2010 in which text messaging on cell is prohibited while using a commercial motor vehicle. PHMSA (Pipeline and Hazardous Material Safety Administration) restricted the use of any electronic device during driving a motor vehicle in December 2010 (Agency Group, 2011). Most recently, in January 2010, a federal guidance was issued by US transportation secretary in which commercial vehicles such as busses and trucks drivers were prohibited from texting messages while driving and if any one was caught in doing this practice a penalty of $2,750 would be charged on the driver. Eighteen states have banned texting messages while drivers from November 2009. Most of them have imposed fine on drivers who are caught texting while driving. 1.4 College students and text messaging Presently College students are frequent drivers. Large numbers of students drive by their own to go to colleges and universities. According to Harrison Marissa A, (2011). â€Å"It has been identified that 91% of college students do text messages while

The Coca-Cola Company Essay Example | Topics and Well Written Essays - 3250 words

The Coca-Cola Company - Essay Example However, rising environmental concerns and 'green' initiatives adopted by various multinational companies have led Coca-Cola to adopt green marketing strategy. However, it is felt that the initiatives undertaken by them have yet to impact their brand image. This paper will highlight the importance of maintaining their market positioning and careful selection of target segment which will help the company to have more impact when introducing 'green' marketing initiatives. The paper recommends initiatives like use of renewable energy, celebrity endorsements, use of social networks site and presence in various 'green' events to build on their brand image of a 'green' organization. Coca-Cola is a multinational company with majority of its products ranging from varieties of carbonated drinks, juices and water. Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. ... Carbonated drinks account for a major segment of soft drink industry. Soft drink has been increasingly popular among the younger generations and is the fastest growing industry in the beverage-industry. Coca-Cola has a strong market presence in the soft drink industry and has been continuously introducing various new products to satisfy the needs of their existing customers as well as attract new customers. Through acquisition of local soft drink products, they have been strategically gaining competitive edge and strong local market presence. Coca-Cola's market strategy has helped them achieve high revenue and a strong brand image. Marketing strategies including buzz marketing, viral marketing, and celebrity endorsements have helped Coca-Cola to retain its brand image as well as remain competitive in the soft drink industry. In recent past, protection and preservation of natural environment have been one of the key promotional themes of many major corporations which are highlighted through 'green marketing'. Green marketing is a term that is used for activities spanning manufacturing a product to selling that product with a minimum impact on the environment. Environmental concerns like plastic disposal, wastewater discharge and increased energy consumption are some of the targets that companies have been considering. In view of these corporate-trends, the soft drink industry with Coca-Cola leading the bandwagon changed its manufacturing, packaging and distributing practices to address the environmental concerns and projecting themselves to be partners in the novel cause. With rising global concerns, consumers are also becoming more aware of their environment. They are becoming eco-friendly by

Native American Culture Essay Example | Topics and Well Written Essays - 1000 words

Native American Culture - Essay Example They had a value system in place before being colonized, which consisted of four commandments; respect mother earth, respect the great spirits, respect our fellow man and woman, and finally respect for individual freedom. The last commandment was violated by the incoming Europeans as they took away their freedom and way of life. Health Care Beliefs In Native America, there is the belief that is centered on interconnectedness, meaning that everything on earth is connected and therefore has a spirit. Medicine refers to remedies, actions and any type of prayer used to honor the sacred being. From the Native American point of view, medicine is about curing the ailing person rather than healing, and the traditional healers oversee these operations with their aim being to make a person whole again. Traditionally, Native Americans are of the opinion that sickness is due to spiritual troubles, and if a person falls sick then the person is imbalanced, and his or her thoughts are negative. The healers believe that conditions, which are inherited from the parents to the child, are hard to treat and the main cause is an immoral lifestyle led by the parents. The main purpose of traditional healers is to restore an ailing patient back to a state of being whole, and a healthy and pure state of mind, body and soul. The healers combine rituals, religion, herbal medicine and spirituality to treat ailing people. Practices widely used by the traditional healers include the utilization of purifying methods, herbal remedies, symbolic healing and shamanism to clean the body and soul. In rituals, family and friends can be used to invoke the spirits to aid in the healing of the sick person. Natives seek the direction of medicine men and healers for spiritual purposes, and to be reassured about something, the place to go is to the traditional healers. The Native Americans use the modern medicine to treat the White man’s illness and use Indian medicine to treat Indian diseases. Ac cording to the American Indian people, every person on earth is here for a reason and when the reason is attained, the person dies. Upon a person’s death grieving is not held for a long time since it acts as an obstacle to the dead, as it prevents them from entering the new world. Differences of Health Care Beliefs The Native Americans believe in cooperating with one another to achieve any obstacle while the Americans competition reigns supreme; the principals of capitalism are applied. As a sign of respect, eye contact is not maintained in health institutions, and it becomes difficult to diagnose a patient. As sign of honesty and earnestness, eye contact is maintained and diagnosing a patient becomes easy with the Americans. To the Native Americans listening is preferred to speaking therefore; it becomes difficult to know what ails the patient. Emphasis is placed on expressing what a person feels among the Americans therefore the ailing person will communicate with the nurse s and doctors. According to Native Americans, emphasis is put on non-verbal communication and observation while the Americans emphasis is placed on communication, which is considered as very important since a patient is able to open up. Native Americans do not criticize the person administering the health services directly thus it becomes difficult to rectify ineffective situations in health facilities. Conversely, in the American culture, criticism is expressed directly, with the reason being that the patient

African Reaction to Colonialism Through Resistance and Collaboration Essay Example for Free

African Reaction to Colonialism Through Resistance and Collaboration Essay By the end of World War I, most of Africa had been effectively colonized. European colonialists had managed to quell the efforts by Africans to resist the establishment of colonial rule. The next two decades, the period historians call the inter-war years, were relatively quiet years in colonial Africa. This relative quiet, however, did not indicate that the colonized people of Africa were happy with colonial rule-that there was no opposition to colonialism. During the inter-war years opposition to colonialism was expressed in one of the following forms: Demands for opportunity and inclusion: Many Africans at this time accepted the reality of colonial rule but they did not accept the harsh discrimination and the lack of opportunity that was a central part of the colonial experience. Opposition to these aspects of colonialism was particularly strong among educated Africans. Educated Africans believed that all humans are created equal. Discriminatory colonial policies and practice restricted economic opportunities and participation in the political process. During this period, educated Africans formed organizations to promote their interest for an end to discriminatory policies and for an increase in opportunities. However, these organizations had limited membership, and they did not make radical demands for the end of colonial rule. The South African National Congress and the West African National Congress (Nigeria/Ghana) are examples of elite African organizations. Religious opposition: A number of the early anti-colonial up-risings featured in the last section were led by religious leaders. The Chimurenga (Zimbabwe) and Maji-Maji (Tanganyika) uprisings were led by African priests who were strongly opposed to colonial rule. This tradition of religious opposition to colonialism continued throughout the 20th century. However, unlike the earlier acts of religious resistance, the new opposition was led by African Christians. African Christians took seriously the Christian teachings on equality and fairness-values that were not practiced by colonial regimes. By the 1920s, some African Christian leaders were forming their own churches, sometimes called African Independent Churches. These churches that were formed in Southern, Eastern, Central and West Africa, provided a strong voice for justice. One of many examples is the Kimbaguist Christian Church formed in the Congo by Simon Kimbangu in the 1920s. In spite of Kimbangus imprisonment for many years by the Belgians, the Kimbanguist church grew rapidly. When the Congo became independent in 1960, the church had a membership of over one million. Economic opposition: During this time period economic opposition was often not well organized. However, there were attempts in the 1920s and 1930s by mine workers in southern Africa and port workers in West and East Africa to organize into unions. While important, these activities had little impact on the majority of African peoples. Of greater impact were the less organized but more widespread efforts of African farmers to resist colonial demands on their labor and their land. Module Nine: African Economies provides an example of how small scale African farmers in Mali quietly, but effectively, resisted the attempts by colonial officials to control the production of cotton. Mass protests: During the inter-war era, there were few mass protests against colonial policies. One of the most important and interesting exceptions was the Aba Womens War that took place in southeastern Nigeria in 1929. Ibo market women were upset with a number of colonial policies that threatened their economic and social position. In 1929, the women staged a series of protests. The largest protest included more than 10,000 women who had covered their faces with blue paint and carried fern-covered sticks. The women were able to destroy a number of colonial buildings before soldiers stopped the protest, killing more than fifty women in the process. Not surprisingly in contemporary Nigeria, the Aba Women are considered to be national heroes!

Plastic Recycling Essay Example for Free

Plastic Recycling Essay Due to increased the high residence time in the environment, old and used plastics require recycling to not only ensure clean and healthy environment, but also maximize the resource utility. Sorting/ separation is one of the most important stage in the recycling process as it differentiates the plastics from other materials and categorize it into various forms. Depending on the origin of the plastic materials, the sorting process is made easier especially if there was initial separation at the source where plastics are put in different containers from the others types of wastes. Physical sorting method According to Plunket (2005), this separation method involves use of the visible and physical characteristics of the plastics to remove them from other waste materials or separate different types of plastics. This method is labor intensive as it requires manual inspection through product recognition, color and shape of the materials for the plastic being sorted. Many of the American companies make their products in specific plastic shapes and color therefore making it easy to sort and recycle their plastics from the waste stream. Floating mechanism is increasingly being employed by different recycling plants to separate high and low density plastics depending on weight characteristics (Harper, (2006). Besides, the separating centrifuge is also employed to separate the plastics on the basis of their weight on the high speed rotating drums. According to Nigel (2004), physical sorting process is cost effective in that there is minimal capital investment as the method uses staff and low cost investment machines to sort out the plastics. Unlike in the automated method, there is no need of highly skilled manpower and technology in the process thereby reducing the cost of operation with a great margin. The method is highly suitable for small scale recycling process where the quantity of the plastic to be separated is generally low. However, this method can lead to inaccurate identification and separation due to human error. Types and the speed of separation in the process are highly limited since human beings employ only one visual mode in the identification process. Besides, complications arise when different companies use similar shapes for packaging their products thereby creating confusion and making the companys objective to recycle its plastics be highly compromised. To add to that, the process is highly manual requiring a lot of staff for effective completion which greatly reduces the ability and therefore ineficiency to sort the plastics (Tietenberg Henk, 2006). Plunket (2005) argues that, physical method of sorting plastics is highly uneconomical especially for separating large scale quantities of plastics due to the requirements of large staff numbers at any moment. The quantity of plastics that can be sorted at any moment using the physical method is very limited compared to the automated method. Due to the above inefficiencies, the amount of plastics sorted and recycled is low and therefore not cost effective for recycling companies or the municipal authorities who have large quantities of plastics to be separated. Besides, the method do not guarantee the efficiency required for different plastics to effectively be sorted out. This inefficiency may compromise the products made from the recycled materials at the end of the process (Harper, 2006). Automated sorting method This method employs various auto-separation systems which use sensors in establishing the chemical as well as the physical properties of the plastics to be separated (Tietenberg Henk, 2006). Use of x-rays method of automated separation involves employing the radiation which detects the chlorine elements that are found in the Polyvinyl Chlorides (PVC). This method is highly effective for the plastics that contain PVC but limited in application since it cannot be applied on other plastics. Then, the modern infrared method analysis is being applied on a large scale basis to detect as well as separate plastics of multiple characteristics in their composition. Infrared rays are quantified and categorized on the basis of the characteristics of the specific plastic element type that is needed from the waste stream (Myer, 2007). To add to that, optical scanning is also being used by different industries all over the world where the plastics are separated on the basis of their pigment coloration. It ensures uniformity in the separation process and increases efficiency in the specific separation processes. Automated separation methods have also been effectively applied to separate general plastics from the waste mainstream depending on their main or individual characteristics like High Density Polythrene, Pollythylene Telephthalate and Polypropane. The main advantage of this method is that it is highly effective and the quantities of the plastics that can be sorted at any one moment is very high. Myer (2007) notes that, different types of plastics are also easily recycled as the machine error is highly reduced compared to the high human error in the mechanical system. Also, the method is less labor intensive as it employs the modern technology in enhancing efficiency of the work done. However, the method requires high capital investment to install and operationalize the whole system. Protective equipments for the radiations add to the external costs for the people who work and operate the machines. Infrared and x-ray generating machines require specialized experts to operate thus increasing the overhead cost to a very large extent. Besides, there are high hazard risk levels for the people operating with these machines due to exposure on the dangerous radiations of x-rays and high infrared levels (Nigel, 2004). Though the initial cost of machines installation is relatively high, this method is highly cost-effective in the 21st century due to the increasing need for faster plastic sorting and recycling. It is a great tool for conserving the environment and maximizing the resources utility. The quantity of the plastics that can be sorted out at any moment being very high, then the method ensures that the remaining process and eventual processing into finished products receives enough and correct materials. Conclusion. Sorting as indicated earlier, is one of the most important steps in the recycling process as it makes the remaining processes easier and more effective in their application. It captures the plastic materials either from an integrated mixture in the waste stream or from assorted plastic mixtures therefore making it possible to use the material for further other products development. Automated method is thus more cost effective in sorting the plastics due to its high efficiency in dealing with bulk wastes at any particular moment. As the world consumption patters continue changing year after year, the levels of the plastic wastes are bound to increase in the environment and the most cost effective method of sorting this waste should be adopted (Plunket, 2005). Automated method should be adopted by all the municipal authorities, recycling commercial industries and individual industries which recycle their own wastes as it ensures long term cost effectiveness.

Different Approaches In Child Psychotherapy Children And Young People Essay

Different Approaches In Child Psychotherapy Children And Young People Essay In this paper, after a summary of explanations of why child psychotherapy is important in 0 to 3 years of age group, some different psychotherapy approaches will be introduced. The paper will be focus on psychoanalytic / psychodynamic models; however, other approaches will be described. Every approach will be examined in theoretical and practical aspects. Introduction The very beginning years of human life attracts the attention of researchers in recent years. Especially in the period of 0-3 years of age, brain development is very fast and also the basis of the characteristic features is discarded. Through the psychotherapy practices with adult patients, the importance of early childhood times on mental health began to understand more. Today we know that early childhood experiences have power to affect rest of ones life in physical, emotional, cognitive or social areas (Movder, Rubinson Yasik, 2009). Therefore, in the early years of childhood, therapeutic interventions are quite valuable to minimize the risk factors of future problems. The main goal of this paper is to make a summary about different approaches in early childhood psychotherapies. Although there are hundreds of different therapy techniques in the literature, this paper will only focus on some of the technique which use in 0- to 3-year-old-children. Psychotherapy in 0- to 3-year-old-children: from past to present The therapeutic work with children had begun with the case of Little Hans who had been analyzed by Freud (1909). Hans was five years old when Freud started to treat him. On the other hand, a two and three-quarters-year-old patient Rita, was treated by Klein (1960). This was the first case study in 0 to 3 years of age group. At the beginning of the therapeutic work with children, it was known the effect of the psychoanalytic ideas. Later, child psychologists, who work with different schools, developed different approaches and different techniques. Some of them were non-directive and took the child to the center. Others were directive and focused on parent-child relationship. In this paper, I will focus to psychoanalytic / psychodynamic theory based approaches. And then, I will shortly mention some other approaches. Psychoanalytic Play Therapy This therapy approach is based on Freuds classic psychoanalytic thoughts. Anna Freud (1946 as cited in Astramovich, 1999) and Melanie Klein (1960) established the framework of this therapy technique. They stayed loyal to the some of the basic concepts of psychoanalysis such as unconscious materials and defense mechanisms. But still there were some differences between them. According to Klein (1960), children play purely symbolic games. In this regard, childs play is similar to free association in adults and must be analyzed and interpreted by the therapist. Klein stated that even little children have insight capacity; therefore she found it important to interpreting the child. In her view, interpreting the unconscious symbols and metaphors will help the child to understand his or her real feelings. So that the anxiety level of the child will decrease. She also mentioned about the transference process in children. When she began to treat her two and three-quarters-year-old patient Rita, she was going her home and playing with her toys in her room. But then, she thought that this process may not let the transference occur, and consequently she proposed to analyze child in consulting room, not in the childs house. (Klein, 1960) Anna Freud (1946) thought different from Klein in some matters. She brings two main objections to Kleins methodology. Firstly she mentioned about the issue of free association. According to Freud, childs play cannot think as a version of free association in adults. She believed that a childs play is not always symbolic; it could be a replaying of real events. She also thought different in transference process. In terms of her point of view, the childs interest to the therapist can be seen as an affectionate attachment rather than transference (Freud, 1946). According to Astramovich (1999) toys and childs play are tools to get unconscious material. The therapist tries to make the unconscious processes conscious, and to gains insight into the child. Therefore, the therapist should be empathic and encourage the child to develop a transference relationship. The main goal of this technique is to foster the awareness of wishes and conflicts; and help to children to improve tolerance to their own feelings. Child-Centered Play Therapy (CCPT) CCPT was developed by Virginia Axline (1947) who was student of Carl Rogers. This approach based on Rogerian view. Axline gave place to some of the basic concepts of humanistic theory such as unconditional positive regard, genuineness and empathic understanding. Although Axline herself did not work with the 0 to 3 years of age group, CCPT is used for this period. In a study (Frick-Helms, 1997) 2.8 year old child was treated with this approach. According to Axline (1947) this is a child-led, nondirective approach. It has two main purposes: to help for change and to increase the self-determination of the child. There are no diagnostic interviews before the treatment. Past is past and the child will tell his or her story when the time comes. Therefore, CCPT therapist does not focus to interpreting the child. In play room, the child is free to do what he or she want. The therapist follows the child; accommodates childs steps and not try to lead to the child or not hurry up to solve the problems. The therapist must be vigilant and tender to the childs requirements. Acceptance and understanding of the child is crucial. When the child realizes that he or she accepted by the therapist, it increases the self confidence of the child. (Axline, 1947) CCPT also focuses the recognition of the childs real self. Moustakas (1959 as cited in Astramovich, 1999) mentioned that the lack of recognition of the real self shows negative effect on children and thus, children can not reveal their potentials. The therapists task is to help the child for realization his or her own real self. This process will bring emotional insight to the child. Jungian Analytic Play Therapy This approach is based on Carl Gustav Jungs theoretical view about human psychology. Jung (1954 as cited in Robson, 2010) believed that we all have two types of unconscious: personal and collective. And both of them have archetypes which contain ideas, images, voices and etc. In his point of view, the therapist should provide a reliable environment to the child for playing and revealing the unconscious material. Then the therapist interprets the play and that gives a chance to therapist to promote the child through a healing process (Robson, 2010). There is not enough information about the practice of this approach with 0 to 3 years of age group. However, I can mention about a kind of Jungian sandtray therapy technique called as sandplay therapy which is suitable for every age period. I will touch on this subject later in sandtray therapy chapter. Psychoanalytic Parent Infant Psychotherapy The foundations of this approach come from psychoanalytic theory. It is a version of psychoanalytic play therapy for 0 to 2 years of age period. Therefore, some changes are made. According to Baradon (2005) one of the changes is the position of parents in the therapy process. Unlike classical psychoanalytic view, parents have crucial position in this approach. The therapist tries to support parents to enable better relation with the infant, to enable emotional regulation of both themselves and their infants. Also this approach more focused on the infants to support their development. Positive attachment behaviors, babys coherent sense of self, potential developmental risks, separation and individuation process are worked with parents and infants together. (Baradon, 2005) Baradon also mentioned that, in this approach, the relationship between parents and their infants is seen as patient. The therapist tries to establish a laborsaving environment for the therapy and leans on the relationship. Transference and counter-transference processes; defense mechanisms and resistance are taken into consideration by the therapist. The therapist also procures guidance to parents about the care of the baby. Other important features of this method are assessment and observation of the infant. Psychoanalytic Parent Infant Psychotherapy may use in group settings. It also should be noted that each session is videotaping in this approach. (Baradon, 2005) Filial Therapy (FT) This approach was developed by Drs. Bernard and Louise Guerney in the late 1950s. According to Drewes (2009) FT is a kind of multi theoretical psychoeducational approach which exploits other approaches such as family therapy, play therapy and cognitive-behavioral therapy. In this technique, the therapist teaches and guides parents as they learn how to play their children. FT is suitable for children 2-12 years of age. It is also useful in group settings. Individual parent sessions generally continue between 15 to 20 one-hour sessions. And group sessions meet for two hours between 10 to 20 weeks. Drewes also mentioned that FT practice begins with an intake session. Then the therapist observes the family while they are playing together. This observation process takes about 20 minutes. Right after the observation, the therapist talks with parents about the play and tell them the FT method. Then the therapist plays with the child in a non-directive way in order to teach to parents how to play. Meanwhile, parents watch the therapist. Towards the end of the session the therapist and parents discuss about the childs play. The therapist listens to parents empathically and answers their questions (Drewes, 2009). When the training period starts, the therapist trains to parents about playing skills. Parents learn four basic skills: structuring the play, empathic listening, child-centered imaginary play and limit-setting skill. Later, the therapist acts like a child and parents play with the therapist. Parents are encouraged to show what they learn about the play. The therapist gives them feedbacks. After that, parents play with their own children with the supervision of the therapist. Finally, towards the end of the treatment, parents practice the play in the home settings. (Drewes, 2009). Theraplay (Attachment-Enhancing Play Therapy) Theraplay is a short-term therapy approach which is based on attachment theory (Booth Jernberg, 2010). It is appropriate to children from eighteen months to twelve years. The core aim of this approach is to improve a safe, compatible, playful relationship between a child and his or her parents. According to Booth Jernberg (2010) the treatment plan of theraplay practice is generally for eighteen to twenty-four sessions. Every treatment plan includes; assessment, treatment and checkup phases. In assessment phase, the childs behaviors and the parents attitudes are assessed by the therapist. In the first treatment phase there can be one or two therapists. If there are two therapists, while one of the therapists is playing with the child; the other one, the interpreting therapist, works with parents. In the beginning of the treatment parents do not join to play sessions. They watch their child from two-way viewing mirror with the interpreting therapist or they watch from videotape after the session (if there are not two therapists). The interpreting therapist talks about the rationale of the theraplay, the problem areas of the child, wishes, concerns and expectations with parents. In the second treatment phase, after observing process, parents play with the child in theraplay r oom. In this phase, four basic skills are taught to parents: structuring, challenging, intruding and/or nurturing. After a termination session, the checkups phase comes. Checkup sessions are made quarterly in first year and annual thereafter. (Booth Jernberg, 2010) Watch, Wait and Wonder (WWW) / Infant-Parent Psychotherapy (IPP) I will introduce these two approaches as together because both of them were developed by same team at the Hincks-Dellcrest Childrens Mental Health Centre (Toronto, Canada). WWW and IPP are effective on infants and based on psychodynamic principles such as unconscious, transference, countertransference and potential space ( Tuters, Doulis Yabsley, 2011). Also these concepts are considered in conjunction with the attachment theory. One of these two approaches is WWW. First W tells to parents watch the play of the infant! What is the infant doing? Second W tells to parents wait the infants play. Dont hurry! Let the infant take to lead in the play! And third W tells to parents wonder about the infants play. What is the infant trying to tell you? The infants play is seen as potential space between the infant and the parent ( Tuters et al., 2011). There are two basic principles of WWW. To accept the leadership of the infant in the play and to accept that the play has a symbolic meaning. Every WWW session has two parts. In first part, the infant plays and the parents are asked to play with the infant on the floor. In play, leadership must be in the infant and the parents should follow the child. In second part the play and the thoughts and feelings of parents are discussed with the therapist. Infant-Parent Psychotherapy (IPP) approach is similar to WWW. Their basic principles are same, but there are some little differences between them. In IPP, in order to show the effect of parents unresolved past issues, the therapist is more active in play. And also countertransference process is more considered in IPP (Tuters et al., 2011). The Developmental, Individual-Differences, Relationship-Based (DIR) Approach This approach was developed by Stanley Greenspan and it provides a multi-dimensional system in order to assess and support of infants and children with different developmental characteristics (Greenspan Wider, 2006). It is especially effective for children who have autism spectrum disorder, down syndrome, learning disorders and developmental disorders. However, DIR approach is suitable to define the childs and familys features. According to Greenspan (2006) the D expresses developmental levels. It gives an idea about that question: Where is the child in developmental continuum? The I expresses individual differences. It emphasizes biologically based capacities such as auditory processing, motor planning and etc. And the I expresses relationship. It calls attention to the relationship between the child and the parents. DIR approach benefits from floortime, which is a kind of play technique, so as to practice the model. Floortime is performed with little children on the floor. Taking into account the childrens individual differences, floortime supports their developmental levels relationship skills. (Greenspan Wider, 2006) Interactional Guidance This approach was developed by Dr. Susan McDonough so as to understand mother-infant relationship through the interactive play experience. It aims to consolidate the relationship between infant and the mother and to increase the mothers enjoyment from interactions with the infant (Balbernie, 1998). Core concepts of this approach are therapeutic alliance and strengths of the family. According to Balbernie (1998) the model focuses on strength features of the family system and tries to consolidate them. The mothers past is not analyzed. Transference dynamics are considered but there is no fully interpretation. Treatment phase contains 5-12 sessions. Videotape is used in this approach. Ecosystemic Play Therapy (EPT) This approach was developed by OConnor who emphasizes the importance of the childrens whole ecosystem. According to OConnor (1997) EPT is a multi theoretical approach. It is not based on only one perspective. The main aim of the EPT is to promote the childs abilities in order to cope with their needs. The basic role of an EPT therapist is to replace the core beliefs of the child with a functioning way. And also, the therapist tries to make the system to be more responsive to the requirements of the child. (OConnor, 1997) Caregiver-Toddler Play Therapy This approach deals with disturbed relationship between the caregiver and the toddler. According to Schaefer Kelly-Zion (2008), the main goal is to improve this disturbed relationship with the play. There are three constituent in this approach. First, the therapist establishes a simultaneous relationship with the toddler and the caregiver. Second, the therapist is able to speak for the child and that supports the communication between the toddler and the caregiver. And third, the therapist guides to caregiver for teaching relational skills. In the beginning treatment, the therapist is very active, but then the caregiver is expected to be more active. (Schaefer Kelly-Zion, 2008) Sandplay Therapy It is a Jungian version of Sandtray Therapy which is developed Dr. Margaret Lowenfield. A Jungian therapist, Dora Kaff, adapted Sandtray Therapy to a Jungian perspective and she called this new version as Sandplay Therapy. According to Zhou (2009) this is an expressive therapy which is appropriate for all ages. This approach helps to emerge nonverbalized emotions. In this technique, children play with sand, water and little miniatures. The symbols in the play reflect personal and collective unconscious and with the help of the therapist the ego of the child is restructured (Zhou, 2009). Conclusion If we consider human life such as a building; 0 to 3 years period correspond to foundation of it. And if this foundation is not strong enough; this building encounters with the risk of falling down. Today, although preventive approaches has already started to gain importance, in some cases, more serious interventions are needed. Child psychotherapies in 0 to 3 years of age group meet this need. The main goal of this paper was to mention different psychotherapeutic approaches which use in 0 to 3 years of age group. It is impossible to mention all approaches therefore I have tried to describe most known and most effective approaches. However, psychotherapy world is not static, in time, different new approaches will emerge.

Garden for the Blind :: Architecture Design Essays

Garden for the Blind â€Å"Some great gardens unfold like a narrative or a piece of music as we move through them and view their carefully choreographed wonders.† â€Å"To really know why San Francisco is not Paris you must sense it.† These words, quoted by Moore, Mitchell and Turnbull and Malnar and Vodvarka respectively (in Sensory Design), are what inspired me to create not only a garden for the blind, but a sense of place and feeling for those lacking sight. While reading the selected excerpts from both Sensory Design and The Rise of the Creative Class I realized that there is more to designing a garden for the blind than simply selecting plants with specific textures and scents; it is creating an entire place, a gestalt of the senses if you will, that creates a whole sense of being in the garden. Florida refers to creativity as â€Å"the process of destroying ones gestalt in favor of a better one.† My ideal garden for the blind creates a gestalt without a visual field. Using th e kinesthetic sense of the distinctive land behind Hume, along with carefully selected auditory, olfactory, and tactile experiences, the garden for the blind will create a gestalt of its own, where even a seeing person feels they no longer need their sight. I want to appeal to the senses, but not overwhelm them. This is why I decided to divide the garden almost into sections. The only predominate sense not divided at all will be sound. Ideally, in the center of the garden will be beautiful statue, with many curves and crevices, that also has running water (a bird bath would be perfect). While this might not work on the slopping land behind Hume, hopefully at least a small structure will be feasible and provide something else for the hands to explore as well as the constant, pleasing sound of running water. When walking through the butterfly rainforest with my eyes closed, my favorite part was when I was near water. The sound of water truly made me feel like I was in a nature scene; it also gave me a sense of direction and was remarkably soothing in a somewhat stressful situation (I do not normally walk through unfamiliar areas with my eyes closed). The sound of water is a must for my garden. Also providing sound, I want to attract birds. I read that Bee Balm is an excellent attractor of hummingbirds and butterflies (which I learned from the butterfly rainforest can create quite a sensation when they land on you). Garden for the Blind :: Architecture Design Essays Garden for the Blind â€Å"Some great gardens unfold like a narrative or a piece of music as we move through them and view their carefully choreographed wonders.† â€Å"To really know why San Francisco is not Paris you must sense it.† These words, quoted by Moore, Mitchell and Turnbull and Malnar and Vodvarka respectively (in Sensory Design), are what inspired me to create not only a garden for the blind, but a sense of place and feeling for those lacking sight. While reading the selected excerpts from both Sensory Design and The Rise of the Creative Class I realized that there is more to designing a garden for the blind than simply selecting plants with specific textures and scents; it is creating an entire place, a gestalt of the senses if you will, that creates a whole sense of being in the garden. Florida refers to creativity as â€Å"the process of destroying ones gestalt in favor of a better one.† My ideal garden for the blind creates a gestalt without a visual field. Using th e kinesthetic sense of the distinctive land behind Hume, along with carefully selected auditory, olfactory, and tactile experiences, the garden for the blind will create a gestalt of its own, where even a seeing person feels they no longer need their sight. I want to appeal to the senses, but not overwhelm them. This is why I decided to divide the garden almost into sections. The only predominate sense not divided at all will be sound. Ideally, in the center of the garden will be beautiful statue, with many curves and crevices, that also has running water (a bird bath would be perfect). While this might not work on the slopping land behind Hume, hopefully at least a small structure will be feasible and provide something else for the hands to explore as well as the constant, pleasing sound of running water. When walking through the butterfly rainforest with my eyes closed, my favorite part was when I was near water. The sound of water truly made me feel like I was in a nature scene; it also gave me a sense of direction and was remarkably soothing in a somewhat stressful situation (I do not normally walk through unfamiliar areas with my eyes closed). The sound of water is a must for my garden. Also providing sound, I want to attract birds. I read that Bee Balm is an excellent attractor of hummingbirds and butterflies (which I learned from the butterfly rainforest can create quite a sensation when they land on you).

William Marshall Essay -- essays research papers fc

William Marshall is considered by many to be the epitome of knighthood and chivalry as well as being an outstanding ambassador for England during the turbulent twelfth and thirteenth centuries. From a virtually obscure beginning, William evolves into one of the most dominant stately figures of the time in England. During his brilliant military and political career, William served as knight for the courts of Kings Henry II, Richard (the Lion-hearted), and John. William was born around 1147 to John Marshall and Sybil of Salisbury during the reign of King Stephen. His father, John Marshall, served as a court officer and eventually earned the status of a minor baron. John Marshall was a shrewd soldier and a skilled negotiator. He was the premier example of lordship in William’s life. William’s relationship with his father would be brief and he would never experience him beyond his childhood. John Marshall died in 1165. John would leave a legacy behind that would influence William’s life and spark the future of his outstanding career both as a soldier and a courtier. At age thirteen William was sent to William De Tancarville, to begin his military training for the knighthood. William De Tancarville was known throughout Europe as one of the grander patrons of knighthood. In the Tancarville household, William would learn courtliness in addition to all other prerequisites found in a professional soldier of the day. After six years of being a squire in the Tancarville Household, Marshall was knighted in 1166. In 1170, King Henry II appointed William to the head of his son’s mesnie or military household. William was responsible for protecting, training, and maintaining the military household for Prince Henry. In 1173, William knighted the young Henry, becoming his lord of chivalry. During this time period, Marshall earns many victories on the tournament field and here he first establishes himself as one of the most prolific and gallant knights of the time. During these tournaments, Marshall began to create and mold friendships with the most powerful and influential men of the day. In 1183, during a rebellion against his father, Prince Henry contracted dysentery. As his health rapidly deteriorated, Prince Henry gave William his cloak, which had a Crusader’s cross stitched on it, and made him promise to deliver it to the Holy Sepulchre in Jerusalem. Wil... ...od that Marshall transcends boundaries from knight into statesman. Under William’s rule, order is restored to England. This reestablished royal rule in England. Marshall watched over the noble household and cared for the young own king until his death on May 14, 1219. William served faithfully under three kings and served as regent for a fourth. His loyalty and honor never hesitated and were never compromised. His oaths of fealty and innate sense of honor governed and directed his entire life. Because of his commitments, William Marshall will remain the most outstanding knight of the Middle Ages. WORKS CITED Crouch, David. 1990. William Marshall Court, Career and Chivalry in the Angevin Empire. Longman Publishing, New York.

Personal & Practical Applications Essay

The purpose of this paper is to afford you the opportunity to express your understanding and appreciation of psychology as it relates to your own experiences and aspirations. In other words, this paper will assess how well you can relate various psychological theories, concepts, and principles to real life – specifically, your own life You are to briefly describe A) the kind of work you are currently doing and/or the kind of work you plan to do in the future, and/or B) any personal/family issues you may currently have and/or plan to have in the future and/or have had in the past (and would care to share), such as your past or present relationship with your parents, present or future relationship with a significant other, present or future child-rearing plans, etc. Then, in some detail, describe how things you have learned in this course have given you the kind of information and insight that will contribute to your happiness and success in life. Make sure you explain which specific theories, concepts, or principles are particularly relevant and precisely how and why they are important. Do not simply copy terms and definitions. Demonstrate true understanding through application rather than recitation. If you have any questions about this assignment or any problems completing in by the due date, make sure to consult with me well in advance of the due date. Your paper must be at least 5 full double-spaced typed pages in  length, and this sheet should be stapled (not clipped) to the top of it prior to submission. Please do not place your paper in a special folder or use a special cover. Thank you. HOW TO DO WELL ON THIS PAPER Submit your paper on the due date. Make sure your paper is at least 5 full double-spaced pages. Do not make your margins more than 1 inch and do not use a font larger than 12. Remember that this is a psychological paper. Do not talk about anything if you are not going to relate it to a specific psychological theory, concept, or principle. Keep in mind that anything and everything you have done, are doing, or plan to do is fair game for this paper. You may focus on work or family, you may focus on the present or the future, or you may spread your discussions across several aspects of your life. That is entirely up to you. But do not fill up pages with long descriptions of your experiences, plans, relationships, etc. Instead, provide specific explanations of how an understanding of those specific psychological theories, concepts, or principles will help you be a better   professional/parent/friend/partner/spouse/student or whatever out there in the real world. For example, do not write something like â€Å"My boyfriend and I are so much in love and we’re going to get married and live happily ever after.† Instead, write something like â€Å"Learning about Sternberg’s Triangular Theory of Love helped me realize why my past loves didn’t last, and has given me confidence that my current relationship, which contains all three elements, will in fact be as successful as I think it will be.† There is no set number of theories, concepts, or principles you must apply in this paper. However, if you do not identify a least 6 different theories, concepts, or principles in your discussions, that will result in a major loss of points. Also keep in mind that the asterisks in the notes are there to help you study for the exams and are not tied into your papers. Therefore, you should feel free to use any theory, concept, or principle you feel is relevant whether or not it is marked with an asterisk. Attend class and pay at tention. Read the assignment and keep it in mind as we cover all of the material in class. It is strongly suggested that from the beginning of the semester, you make indications on the notes or on a separate piece of paper every time we go over something that you feel will be relevant to this  paper. If you do this, putting together the 5 pages at the end of the semester will be easy. If you wait until the last minute and have not really thought about this paper until then, you may have a great deal of difficulty. As you write your paper, make sure you understand what you’re talking about. Throwing in meaningless garbage and gibberish will not get you any points and is likely to result in your losing several points. If you don’t understand what you need to do, if you’re having trouble writing 5 full pages, if there is a problem submitting the paper on the due date, and/or if you are having any other kind of difficulty, then call me, e-mail me, or see me before or after class well before that due date. There is no excuse for not getting whatever help you need. Psychology has always been an intriguing subject for me. It can be applied in many different aspects of life. It can help understand the world around us more clearly; people we interact with, and can contribute to self-improvement. Even though we might not be always aware of that, we engage in psychological principles and concepts on daily basis. People are social creatures. We live with others and the effect that other people have on the behavior of individuals is tremendous. As a strong example I will refer to Bystander apathy. In theory this psychological concept sounds frightening; when you witness it with your own eyes and experience it, it gets even more disturbing. When a person who faces a situation of another person in distress but does so with the knowledge that others are also present and available to respond is slower and less likely to respond to the person in distress than is a person who knows that he or she is the only one who is aware of the distress. I once found myself in that situation when I was in eleventh grade. We were having a 10 minute break and there was a confrontation between two if my classmates. The two boys began to fight and there was no teacher in the classroom. They were beating and slamming on each other outrageously. Even though everyone knew what was happening was not good, nobody acted, nobody tried to stop the fight or even to call a teacher. Learning about this phenomenon as a psychological concept, I understood how in such setting the responsibility is being diffused among the bystanders and the more people are present during an emergency, the less likely someone is to become involved in the problem. I am at the point in my life that I have to make a major decision about my future as far as my career goes, and I have chosen to follow a path in the field of medicine, more particularly dentistry. Having a goal like that means I have to be extremely motivated, ambitious, and have a drive to succeed. After the publishing of a book titled â€Å"Type A Behavior and Your Heart† in 1974, which was a result of 3 decades of research into the influence of certain personality characteristics, numerous researchers have explored what Mayer Freidman, one of the two medical doctors who published the book, called Type A personality. Type A people are workaholics – they are very competitive, ambitious, hate to waste time, and are easily annoyed. They feel a constant sense of pressure. Often successful but frequently unsatisfied, they always seem to want to go faster and do more. Furthermore, type A person finds it difficult to relax and do nothing. In this sense I refer to myself as a Type A Personality. There is something behind my thoughts that always reminds me I should not spend a single day that’s not worth, or without any purpose, and if I do so, I feel uncomfortable and dissatisfied, almost depressed. I can never imagine myself doing anything different in the future than what I wanted since I was 4 years old, and I have a clear resolution on what I have to do to accomplish my goal, therefore, I strive for it with every move I make. I was surprised to know that there is a â€Å"type† of personality that describes my personal feeling about the individual I am. Having a goal to become a Doctor in a specific area of study from a very young age, and keeping that goal in mind as I greatly succeeded in High School, with the hopes of having good transcripts when I’m applying to Medical Schools years into the future is evidence enough of my personality type. With aspirations of becoming a Dentist, my specialty areas of study are the sciences and mathematics. I have a calculating, and very observational mindset at all times. I am going to discuss several people with whom I have personal relationships. Throughout the span of time I have known the individuals I will discuss, I have basically been collecting data on them through the method of natural observation. I suppose we all are doing so with those closest to us, whether we are conscious of it or not. I have a fourteen month-old Niece named Scarlett. From a Developmental  Psychology standpoint, my relationship with the cutest baby on planet Earth is a goldmine of opportunity to witness a child’s development from birth. Sensory Development is a joy to see grow in my niece. It seems that every day she is doing something new, and displaying that she is becoming more and more aware of her environment, her body, her physical limitations (or lack thereof), and her relationship with other people. As she grew from infancy to her current age, we have meticulously documented her every move. There exists thousands of hours of digital video showing her progress. Since she is the first grandbaby in the family, she gets all the attention, however, my sister is six months pregnant with the next one already! She is in the stage of pregnancy known as the fetal period, until she has him (it’s a boy) by her due date in February. However, by assessing the documentation of Scarlett and the milestones in her life, I have compared her physical development to all the data in the most common books and websites. Scarlett most definitely falls within The Average Range Vs. Normal Range for Developmental Milestones, in fact, she is ahead on most of them, even though it supposedly has no predictive power, we are still proud. Scarlett displays proof of Observational Learning. My sister is also a Nanny for 2 other babies, and she sees her mother feeding, changing, holding, putting kids in high chairs and baby seats, etc. She has a doll that is actually a 2 foot tall representation of Jerry Garcia from the band The Grateful Dead. We could not figure out for the life of us why she kept removing Jerry’s pants, or why Jerry’s pants were removable for that matter. One day the pants came off, and we saw her attempting to put a diaper on Jerry. As soon as we realized what she was doing, and why, we started to enco urage the behavior, and now Jerry always has a clean diaper, his own little baby seat, an old broken high-chair that was around so he can sit at the table, and most importantly, Jerry has his pants on. Scarlett witnesses her mother doing these things every day, and she wants to mimic her. The theory that Piaget suggested; that children start with no way of dealing with the world, no way to think. They have to make it up and develop the skills in their minds about how to get what they want, express what they don’t like, figure out this authority and power thing, and so many other factors that I’m not going to get into because it is a long list. He proposed that children develop in stages. I perceive Scarlett to be in the Sensorimotor Stage,  which starts at birth and spans until about the age of two years, when the Preoperational Stage begins. However, although she is technically in the Sensorimotor Stage, where her senses, motor skills, problem solving skills, and response to authority are all developing, she is starting to display some onset tendencies of Preoperational Stage traits. She is beginning to show ego-centric personality traits, like not sharing, thinking the world revolves around her, screaming when she doesn’t get her way, and other such self-centered thought patterns, which is completely normal for someone her age. Another aspect of watching Scarlett grow is watching her problem-solving abilities. Watching her play certain games, and engaging in activities with her that require her to go from point A to point B by using different strategies has helped her develop earlier than a child normally would. She displays strong strategy use in the form of Algorithm, and Heuristic models. She is now capable of using toys that require going through steps to finish, such as putting all the blocks in the box with the holes shaped like the individual blocks, and putting the different sized colored rings on the holder that stacks them in order from largest at the bottom in descending order up to the smallest at the top. Heuristically, she displays more and more clever ways to achieve the same results. Before, she would dig in the toy box and cry until she found what she wanted, now she’ll just dump the whole thing out, grab what she wants, and put everything else back. Scarlett has a strong will, and will actually perform things that we did not know she was capable of when she thinks nobody can see her, and when we are consciously present, she’ll pretend she can’t do something so someone will do it for her, and other self-centered behaviors. Discussing her Ego-Centric, Self Centered, and Strong-Willed Temperment leads me into yet another set of Psychological Principles that are starting to be used around their house. I’m talking about the development of Scarlett’s character as described under the umbrella of Social-Emotional Development, which includes how she is parented. She has just passed a phase where she had a serious Attachment issue with her Mother. If she was apart from her mother for one second, it was like a capital offense, and the screaming would begin forthwith. Thank God that’s over. My sister and Brother-in Law take an assertive, Authoritative Parenting style. Scarlett is still in her Preconventional Stage of Moral Development, and doesn’t  understand why she can’t do certain things, and from time-to-time, they use different forms of Discipline. Even though Scarlett doesn’t understand why she can’t flush random objects from the house down the toilet, but she does understand things Pavlov’s way, because she responds to Classical Conditioning, having things she likes taken away, in a Negative Punishment fashion, and Positive Reinforcement when she behaves. Operant Conditioning seems to work as well. Skinner proposed that behaviors that are reinforced will continue, and so far it seems to be true when dealing with Scarlett. She understands what you say to her, even though she can’t respond with words. This is known as Receptive Language Development. Scarlett is a doll, and the cutest child alive. Watching her grow is an unprecedented joy. However, as a Doctor I will be confronted with people from all ends of the age-spectrum. Another psychological concept that I want to talk about is the Adulthood; more particularly Late Adulthood, and Theories of Psychological Development in Late Adulthood. Since I have been in a close relationship with my great-grandfather and great-grandmother, and at present I live with them under the same roof, I have witnessed the transformation in their personalities during the years. The final psychological conflict of Erikson’s (1950) theory, ego integrity versus despair, involves coming to terms with one’s life. My grandparents have arrived at a sense of integrity, feel whole, complete, and satisfied with their achievements. They have adapted to inevitable triumphs and disappointments and realize that the paths they followed, abandoned, and never selected were necessary for fashioning a meaningful life course. The capacity to view one’s life in the larger context of all humanity contributes to the serenity and contentment that accompany integrity. â€Å"We will hope for 30 more years of life, and it is in God’s hands how much he will decide to give us,† my great-grandfather says. He has accepted his life course as something that had to be the way it was, and the only thing left to do is simply enjoy the rest of his life by seeing his accomplishment he achieved raising his children and grandchildren and get a charge out of their achievements. He and his wife aged gracefully, felt satisfied with their achievements, and could often be seen walking hand in hand, deeply in love. In addition to the concepts related to the Late Adulthood I have another example concerning the theory of Reminiscence. One of my close friend’s grandfathers was a junior Sergeant in the Balkan war, and he has told stories about people and events from that time since I know him. Every time I try to start a conversation on a different topic, his brain finds a way to relate it to his past as a soldier on the battlefield. Clearly, life review is not essential for adapting well to late adulthood. Reminiscence that is self-focused, engaged in to reduce boredom and revive events in which the person felt important and significant, is linked to adjustment problems. As I have observed everyone close to me in life, had our ups and downs, seen people go through changes, and gone through major changes myself, I now see how just about all of the principles, concepts, and theories of Psychology weaved in and through my life. I know as a Dentist, that I will still be responsible to the Board that will license me to practice, the people that uphold the integrity of the medical profession. If I’m not well-versed enough in all aspects of medicine I know I won’t be able to practice, so that’s one reason this is important. Having an understanding of certain concepts and applying them in my relationships with others has helped me tremendously, and I am grateful.

My Head Is Spinning

50PsychSim 5: My Head is Spinning PsychSim 5: MY HEAD IS SPINNING Section: PSYC 101 – D22 LUO Date: 11-15-2012 This activity provides some background information about thinking with verbal concepts versus thinking with mental images. Conceptual Thinking †¢ What was your train of thought as you navigated the picture of the candle? Initially seeing the candle I was not aware of what needed to be done until the mouse was moved and I saw the match. I then preceded to drag the mouse to the candle, placed the match on top of the candle and lit the flame. The two images, the cande and the match, created a likely outcome.Cooper & Shepard’s Results †¢ In the Cooper & Shepard experiment (1973), participants were asked to decide whether a stimulus (a letter) was normal (simply rotated in the picture plane) or backwards (flipped to its mirror image before the rotation). Reaction times were graphed and increased as the letters were rotated away from 0 degrees. Interestingl y, reaction time decreased after 180 degrees. Can you explain why this might occur? Reaction time increased as the the letters were rotated away from zero because there is a greater angle the closer you get to 180 degrees, taking longer to mentally roate the images .The decresed reaction time occurs because an object rotated beyond 180 can be flipped the other direction, taking less time to mentally rotate it. Rotating the images mentally takes more time per degree of rotation. Mental Rotation Experiment †¢ After completing the Mental Rotation experiment and viewing your data, how would you describe the pattern of your results? Do you think that your results fit the pattern of results from the Shepard experiments? I do believe my results fit Shepard’s experiment.It took me longer to contemplate the images when they reached 180 degress compared to zero degrees. The backward images had an increased response time due to manipulating the image. My time decreased at 240 degre es to 360 degrees. For example: Normal: Zero = . 57 sec. 180 degrees = 1. 70 sec 360 = . 56 sec Backward: Zero = . 85 sec 180 degrees = 1. 40 sec 360 = . 85sec †¢ After comparing the graphs of your results and the results of the Cooper & Shepard (1973) study, how similar are the two graphs?Did your results show a clear increase in reaction time as the ori- entation moved away from the vertical? Did your results show a decrease in reaction time as the orientation moved from 180 degrees back to the vertical? My graph was considerably similar. There was an increase in reaction time as the letter moved away from the vertical shape. My graph showed a heightened response time when the rotation reached 180 degrees and decreased as the letter returned back to its vertical shape mimicking my time for zero and sixty degrees.